Symrise launched a series of freshly pressed plant juices within its Actipone range. Manually pressed without the use of any solvents, the juice varieties are fully traceable and certified organic. Their proven effects in cosmetic applications range from moisturizing properties to soothing and antioxidant ones.

At Symrise, fruits and vegetables with proven in-vitro tested efficacies play an important role as natural ingredients in cosmetics. For this reason, the Cosmetic Ingredient Division is now extending its range of offerings to include freshly pressed plant juice varieties that can easily be incorporated into cosmetic applications.

Customers will benefit from a unique and natural product range, backed-up by substantiated data from efficacy studies and supported by market insight and formulation concepts. The plant juice varieties are suitable for a vast number of cosmetic applications and beyond, e.g. hair, face and body care.

Traditional plants have long been used in food, as tea and for herbal medicines and skin care. Their effectiveness thus has a long and robust history. State-of-the-art in-vitro screening has confirmed that fresh plant juices have especially strong antioxidant capacities as well as soothing and moisturizing properties. For ginger, additional skin-brightening properties were confirmed.

All plant juices from Symrise have received a unique, new INCI name because within the INCI standards the descriptor “juice” has been previously used for mainly fruits and vegetables. Symrise is the first company offering the cosmetic industry fresh-pressed plant juices derived from the whole plant or the roots.

An additional plus is the local and organic farming that meets the increasing consumer demand for natural sourcing. Also, most of the plants for Symrise plant juice varieties are grown organic and fully traceable back to the field; the Ecocert certification is underway. Dandelion, horsetail, melissa, ribwort and stinging nettles are grown and harvested in Germany. High-grade ginger juice from Sri Lanka rounds out the portfolio.

“With this new area of application for traditional plants, we’re giving our customers the opportunity to create trendy and inspiring plant concepts for different product categories,” said Simon Peter, global product manager botanicals at Symrise. “Our freshly pressed plant juices transfer the green juicing trend to cosmetics with fresh, unadulterated, effective and organic ingredients.”

The Actipone “Fresh Plant Juices” range was honored with third place in the 2015 BSB Innovation Award in the category “Most Innovative Natural Products – Raw Materials” during the 2015 in-cosmetics in Barcelona.

More info: www.symrise.com